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Wrapped in Culture.Styled with Love.
Crafted with Love,Inspired by Tradition
"As an aunt to two beautiful little girls, I realized how difficult it was to find stunning, comfortable ethnic wear for children that honored our rich cultural heritage while meeting the needs of today's active kids."
Founded by Nalini, Ani & Ayu was born from love and inspiration. The brand is named after her two beautiful nieces - Ani and Ayu - whose playful spirits and need for comfortable yet traditional clothing sparked this journey.
Every piece in our collection is thoughtfully designed with premium fabrics, traditional craftsmanship, and modern sensibilities. We believe that ethnic wear should be accessible, beautiful, and made for the active lives of today's children.
"Watching Ani and Ayu in their traditional outfits inspired me to create a brand where every child can feel as beautiful and confident as they do."
- Nalini, Founder
Trusted by 1,000+ families across India
Our Values
The principles that guide everything we create
Quality Craftsmanship
Every stitch tells a story of dedication and attention to detail
Cultural Heritage
Preserving traditions while embracing modern comfort and style
Made with Love
Every piece is created with the same care we'd want for our own children